With frequent algorithm changes, new program feature updates and conflicting advice, many e-tailers are unsure of where to start out with an eCommerce SEO strategy. That’s why we’re pulling back the curtain on a couple of of our tried-and-true eCommerce SEO strategies for 2020 which will drive serious results for your business
10 Tips how To Improve Your eCommerce SEO Strategy
Improve your organic search rankings and increase website traffic, brand awareness and conversion with the following pointers to reinforce your eCommerce SEO strategy:
- Reduce Load Time
Fast load times aren’t just essential for an excellent user experience – they also significantly impact search rankings. In our experience, 100-200s of milliseconds load time may be a solid benchmark.
Although there are some ways to enhance site speed, compression can typically make an instantaneous impact. We also recommend checking Google Tag Manager or other eCommerce SEO tools to require inventory of active scripts on your site. If the list starts to seem more sort of a novel, you would possibly want to get rid of excess calls which will be slowing down your site.
2. Optimize For Mobile
If your site isn’t mobile optimized, you’re at a significant search disadvantage. Evolving user habits make responsive design essential from both an SEO and user experience perspective.
If you’re looking to require things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. HubSpot features a useful gizmo called Website Grader that has Viewports configured and may check if your site is mobile responsive.
3. Resolve Site Errors
Keep your site clean by continually monitoring Google Search Console (formally referred to as Google Webmaster tools). Site errors may include broken links, indexed 404 pages or errors in sitemap files to call a couple of . Although not all errors are created equal, resolving them improves Google’s ability to index your site and may positively affect search rankings.
4. Enable Canonical Tags
Canonicalization, also referred to as canonical tagging, tells search engines that a page URL actually represents a default master page. this is often especially useful once you have pages with quite one URL (e.g. your home page or blog listing pages).
In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you simply want to rank. It’s an easy but necessary fix which will have an outsized impact on search rankings.
HubSpot also recently unveiled how to feature canonical tags directly within the COS and blog posts, making tag implementation even easier for SEO experts and novices alike.
5. Add Customer Reviews
Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Improve your eCommerce SEO strategy by adding customer reviews to significantly improve the user experience by adding third-part credibility to your business.
If you’re using BigCommerce development, you’ve got access to many apps in their app store, including our friends at Yotpo. even be bound to utilize Schema.org language in order that your product reviews, stars and number of reviews show abreast of program results pages.
6. Use Markup to Enable Rich Snippets and Knowledge Graphs
As an e-tailer, you’ll give search engines detailed product information to display – like price, availability, and review ratings – right the search page. Google and other search engines are aggressively rolling out new formats for search results.
Sites that get featured within the Rich Snippets and Knowledge Graphs are now the primary place where visitors tend to click. Getting featured during this a part of SERP will help attract clicks and, ultimately, more visitors to your page. Use Google’s Structured Data Testing Tool to ascertain if your pages are properly using Schema.org markup formatting.
7. Add Breadcrumbs
Website breadcrumbs allow both Google and your customers to know specific parent-child relationships when it involves products and merchandise categories. consider it sort of a roadmap that creates it easier for search engines to crawl and index your site. This tried-and-true tactic can help to enhance your user experience and rankings with minimal effort.
8. Optimize Your Content
This is an enormous category (and a separate article all together), but i would like to specifically specialise in two main areas: product descriptions and category pages.
Product descriptions are often a challenge for e-tailers who sell products from manufacturers that even have an eCommerce presence. To separate yourself from competitors, specialise in the psychology behind the merchandise . Why would someone purchase this particular product? Give quite the generic details the manufacturer offers.
From an SEO perspective, believe the terms you’re trying to rank for. We never encourage keyword stuffing, so spend a while researching keywords that add up for your products and include them in places that add up .
From a content perspective, treat category pages as individual home pages. By this, we mean to optimize your content (H1s, links, etc.) for the term you’re trying to rank for. this may leave a broader sense of content and increase your chances of ranking for slightly broader terms.
9. Optimize For Site Search
Although site search isn’t a selected SEO tactic, it’s an important website feature that affects the way customers find products. When it involves your product pages, place keywords with high internal search volume into H1 & H2s also as body copy and meta descriptions. this may help together with your keyword focus and merchandise placement within program results pages.
Bonus tip: enable Site Search feature in Google Analytics to trace what your visitors are searching on your site. you’ll enable this feature in “View Settings” under “Site Search Settings”, then enter your search parameter query (based on the eCommerce platform you use). The search terms can later be viewed under Behavior – Site Search section in Google Analytics.
10. Monitor Your SEO Visibility
Google is understood to roll out a minimum of 2 or 3 major algorithm changes per annum . The last updates prioritized mobile friendly and HTTPS protocol enabled sites.
Be sure to frequently monitor your SEO visibility via third party tools like Searchmetrics and MOZ Site Explorer. Being proactive when it involves organic performance can assist you stay before competition.
SEO is simply one important a part of the inbound marketing methodology. If you would like to urge conversant in eCommerce inbound marketing, read our comprehensive guide to get easy ways to ignite your site’s performance.
If you’ve got additional questions regarding eCommerce SEO or want to enhance your eCommerce SEO strategy, contact us through the shape below. Our team are going to be in touch!