Social media is an essential part of today’s business marketing strategy. Companies that want to be successful simply must have a social media presence. After all, most consumers use some sort of social media platform for keeping up with friends and family. It just makes sense to go where your potential customers are. Plus, online engagement offers opportunities to reach buyers in a personalized and effective way. If you’re feeling stuck in your digital marketing efforts, here are six tips to help your brand gain traction on social media that should help.
1. Know Your Audience
When it comes to gaining social media traction, one of the primary steps to take is to determine who your audience is. It’s not likely your product or service will appeal to everyone. To get the best results, you’ll want to target your posts to the people who will be most interested in your offerings.
This will require some research, but the effort will be well worth it when you start to see people liking and engaging with your content. Not only do you need to reach relevant demographics, but it’s also imperative that you provide value to your audience.
In order to do that, you first need to know who they are. Unlike traditional advertising, social media marketing is a two-way endeavor.
2. Interact with Users
It’s true. Social media users expect to interact with brands through online platforms. The key word here is “social.” Sites like Instagram, Facebook, Twitter, and TikTok are made for engagement.
Your brand should definitely be taking advantage of this. Never ignore your commenters. Strive to create content that invites involvement. Ask questions, create polls, run contests, create hashtags, and solicit user-generated content.
These are the types of active posts that create fans and build relationships, which can then lead to brand loyalty and increased sales.
3. Decide Where to Focus Your Efforts
Just as it’s important to target your audience, you’ll also want to narrow in on which social media platforms to use. Contrary to what many may believe, more isn’t better when it comes to this type of online outreach.
If you try to maintain a presence on every social media platform, you’ll burn yourself out. You also aren’t likely to see positive results. Instead, take time to find out where your target demographic hangs out online and go there.
4. Enlist the Help
Another way to create buzz and get your brand in front of an appropriate audience is to partner with influencers. Social media influencers are users who have gained an extensive and dedicated following on their platform of choice.
These individuals have worked hard to cultivate a fan base who trusts what they have to say. They often engage in partnerships with brands of various sizes to help promote a particular campaign or product.
Influencer marketing on Instagram is particularly effective because users of this platform have come to expect to see branded content. Creative collaborations with influencers can gain you a ton of new followers of your own as well as lifelong devotees of your brand.
5. Don’t Forget to Optimize
Search engine optimization is complementary to social media marketing. SEO can boost traffic to your online profiles just as it does for your website. Using high search volume keywords that have low competition rates can help your social media profiles show up in the search engines more readily.
You can also optimize image titles, descriptions, and tags. Make sure your website links are in your profile and added occasionally to your content. These steps make a difference.
6. Maintain Consistency
Your social media posts are a representation of your brand. A key strategy for online marketing is to maintain consistency whenever possible. This consistency should be reflected in your aesthetic, graphics, messaging, and posting frequency. Maintaining a consistent image in all you do increases your brand recognition and lets followers know what to expect from you.
These tips should provide a solid start toward gaining traction on social media for your brand. Some trial and error may be necessary. However, with consistency and dedication, you’ll be seeing positive results in no time.