No matter how beautifully rendered your website is, you will not make it far if you lack SEO. It is essential to get into the depth of SEO.
What is meant by SEO?
SEO is the type of process in which the traffic to your website is improved from various types of SEO search engines such as Google and Yahoo via algorithmic search results. The higher one website appears in search results, the more visitors that page will receive from that search engine.
There are different methods for improving the page’s ranking without submitting to the paid schemes offered by search engines. Following are some of the vital SEO components that will enhance the Google ranking-
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Page Titles
The title tag is the type of tag used by search engines for displaying a page in the search results and appearing at the top of the browser. These tags also tell the search spiders and users about the page. Google only displays somewhere between 50- 60 characters in their title tags. It is essential to keep descriptions short, relevant and compelling. The keywords and page topics should feature towards the front.
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Keywords
One of the most important tactics is the systematic and strategic placement of keywords throughout the entire site. It is advantageous to take into account how someone would search for information on the specific service or product one is offering. The keywords they use in the content are likely to be the ones you want to use.
However, one should always make sure that they do not add ridiculous amounts of keywords if they are unrelated, as this could lead to their site being flagged as spam. Various search engine spiders are programmed to ignore the ‘Keyword stuffing’.
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Alt tags
Each image and video prevalent on your site can add descriptive words to its imprint. These descriptive words are known as alternative text descriptions. These descriptions allow search engines to locate the page using the keywords found in your website’s image and video descriptions and the usual text throughout the site. Therefore, one should increase the opportunities as it raises the page’s ranking.
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Sitemaps
A sitemap is a page that lists explicitly and creates links to all the other primary pages on the site. It also allows search spiders to locate the pages more quickly and more relevant to the search in the question. Every page is easier to find for the spiders and the users. The page can be reached with significantly fewer clicks.
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Mobile site
According to a 2015 survey, 40% of the organic traffic comes from mobile devices, and websites with a mobile-friendly interface will rank higher on Google searches. Google is the search engine trying to provide the best user experience. The better the user experience on the site, the better the ranking on Google.
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Don’t use tools
There are many types of small to medium-scale businesses which like to run their sites using several tools that are easy to launch and cheap. However, you cannot link to an individual page using these tools.
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Update content regularly
One should redesign the website at least every two years. Updating your website should be frequent. Many companies update the website content regularly as they post new blog posts daily to share exciting details and information with their readers.
Following are the benefits of updating website content more often-
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Increase brand exposure
The quality of one’s content will play a key role in the short term and the long-term success of the brand. It needs to be crystal clear, engaging and informative. Old images and outdated information will be a red flag. The more you regularly update the website content, the better chance you will get in the form of social media shares.
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Boost your SEO
The goal of a search engine is to provide the searcher with the best and the most relevant results that will help them solve their problems. Hence, it is important to boost the SEO often.
Many people make use of On-page SEO which refers to the SEO factors and techniques that are focused on the optimising aspects of the websites that are under your control.
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Keep your readers informed
We live in the type of world where everyone wants to be at the zenith. It is important to actively share content with your readers on a daily basis.
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Improve your marketing funnel
Those days where people used to immediately buy the products and services the day you stumble on the website are gone. Consumers want to be taken on an elaborative journey as they want to learn about what a brand stands for.
One should adapt their marketing strategy to the funnel mindset and updating the website content regularly will play a very big role in helping the visitors know the next step.
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Maintain high-quality visuals
The technology behind online designs is an ever-improving field. It is very important to improve the aesthetics of your website.
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Give returning customers something new
One of the vital parts of running a successful company is brand loyalty. You should learn to capture the attention of your visitors by adding something new to your website as often as you can.
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URL structure
The very first thing that a search engine uses for determining a page rank is the URL. One should make a URL easy for the spiders to search and navigate. This can also be done by keeping the URLs short. Doing this can enhance the user experience to a great extent. It is also important to keep the URL relevant to the topics of the page and its keywords.
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Grow natural links
The number of organic and inbound links is another key ranking factor in Google’s algorithm. Google ranks the relevance and reliability of the site as a result of how many times it has been recommended by several third parties. It is very important to monitor how these links are continuing to grow.
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Monitor your progress
One should keep track of their search standings. It is also important to keep an eye out on the page ranking. One should also check their referrer log so as to see how the visitors arrive to their site and the search terms they are using to get there.
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Set an advanced filter to see the striking distance key phrases
Everyone is looking for the best opportunities for higher rankings. You need to use an advanced filter as you need to filter for the average position column.
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Keyword ranking for transactional keywords
The number one keyword mistake one can make is not spending enough time focusing on transactional keywords. The commercial keywords are the ones that drive revenue. For improving your search engine rankings, you need to understand the difference between commercial and informational keywords for improving Google rankings. If your keywords are informational, you will be able to generate organic traffic. However, it might be difficult for you to convert those visitors to buyers. Many people are only familiar with transactional keywords.
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Ensure that your website is mobile friendly
More than half of the website traffic hails from a mobile. If you want to rank well on the listings, it is very important for your site to perform well on mobile. In the year 2020, Google moved to ‘mobile-first indexing. This means that Google looks at the websites as a mobile device. If the site is hard to navigate, the ranking will be hugely impacted.
There is a very strong connection between mobile and local search. Google is the type of search engine that caters to hyper-local search and connects the consumers and brands as smoothly as possible.
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Diagnose and fix the current Google penalties
One should not promote or build links to an unhealthy site. One should diagnose and fix the current Google penalties.
Following are the important elements to look for when analyzing your backlinks-
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Unique active backlinks
This criteria shows the number of links that directly or indirectly affect the Google ranking. Unique means that these links hail from different IP addresses. It is one way to identify a natural link.
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Industry links
Your industry can help you identify relevant links that will improve your backlink profile in the search algorithm that is used by the search engine.
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Anchor text
One should click on the link in the left menu for accessing data for anchor text linking into your site. One should diversify their anchor text if they want to stay under the search algorithm penalty radar.
Wrapping up
SEO can be intimidating. It is simple to become stuck in analysis paralysis and do nothing.
However, it’s important to remember that concentrating on the aforementioned basics will still position you for online success in 2022.
