Having a robust electronics marketing strategy is not an option in today’s densely populated markets. Custom packaging, however, has the potential to rise above the ordinary and make your promotional objectives reach the mark.
Why is a marketing strategy important for electronics?
As of date, the electronics market has a current growth rate of about 5% annually and is valued at $481,766 million. The figures are presenting higher demand for electronic items due to technological innovations.
Brands eye to get a satisfactory chunk of the market share. The numbers show that numerous companies are trying hard to penetrate consumer markets every year. In 2021 alone, the user penetration is slated to cross 25.3% by the year-end.
Companies use out-of-the-box marketing tactics to reach their stated goals. But it isn’t an easy ride! Presenting the brand persuasively culminates in higher customer numbers. Statistics show us that packaging works far more constructively to grab a lot more customer attention and retention.
Let us explore how customized electronics packaging fulfills marketing policies effectively.
Gives a competitive edge
Type in ‘the best electronic products’ and google is bound to give you hundreds of results. It is unlike the earlier days when such info was harder to attain on digital platforms.
Placing ads online has made it easier for SMEs in the electronics industry to thrive. Marketing is no longer only reserved for large corporations with bigger proportions for brand promotions. Having visible marketing platforms is now within an easy grab.
Electronics packaging is one such branding tool and spot. When used in the right manner, the boxes speak volumes about the brand image. These are inherently designed to go places and put the brand identity out there more prominently.
Apple is a successful electronics brand and has devised its packaging to take the branding prospects further. The brand focuses on using the packaging boxes for creating brand awareness and differentiation at the same time. It is a great learning lesson if your brand is just setting foot in the vast electronics market and needs to establish the business name among target customers.
Employ the boxes to give an insight into the business
Modern customers wish to know the electronic brands better before purchasing from them. It is a resulting effect from enhanced knowledge and access to a number of options.
They want the brand to let them know of the production techniques, brand ethos, commitment towards greener production and packaging, and after-sale services. Practically, your new business may not have the marketing budget to put these details on digital ads. A better and more viewed platform is the electronics packaging boxes.
Putting customized content helps to extend insight into your business. This is also an efficient way to reach out to your target customers. Not every electronic item is for everyone. There has to be a specific buyer group that you must be aiming for. Customers judge whether a product works for them or not by assessing the custom packaging.
Better control of distribution chain
When you plan to sell your electronic products, you wouldn’t be eyeing one single channel. With modern ways of selling and improved access to online portals, customers can be targeted at various points of contact.
Marketing involves attaching a favorable brand identity. It starts with introducing and promoting your brand and goes on to consider the customer feedback. Marketers say that positive words of mouth are a stronger marketing tool that must be grabbed with both hands.
But how can you generate positive customer reviews?
Thousands of review videos on YouTube exhibit how customers look forward to unbox electronic products. It is a newer and convenient opportunity to attain by using custom printed shipping boxes.
Modified box dimensions and designs create the same marketing vibes as billboards and hoardings. These are bound to increase customer curiosity by delivering products safely in innovative boxes. Surveys reveal that 39% of total sales in the electronics markets will be generated by e-commerce by 2023. It is high time that this distribution channel is locked in with creative marketing on the boxes.
Stringent cost management
Trying out different marketing strategies is a tedious and expensive process. In the end, your business would need to align the branding expenses with set budgets.
Putting custom electronic boxes to use helps to eliminate unnecessary costs and wastages. Since the box construction and styling are done with custom options, the end box product can cost you as minimum or as optimum as you want.
Moreover, obtaining cost-effective boxes means affordable marketing. The messages printed on the electronic product packaging costs less than billboards and do not have to be hired spending considerable amounts. The boxes emit branding wherever they travel and while at the customers’ locations. There is a higher chance of the boxes being seen by more potential buyers at a fraction of digital ad costs.
Provide as a communication channel
Marketing strategies do not work in isolation. They have to be teamed with customer reaction to expand and reach more sales numbers.
Including all the necessary product info is the stepping stone. Customers generally are not well aware of how to use a specific electronic item properly. They depend on the brand to give them apt instructions and safety precautions. Often these are printed on the packaging boxes to be more visible and to save on packaging costs.
Buyers also look for business contact info in case of complaints and/or refunds. The boxes act as a good resource that helps form a robust connect with target customers and lets them be in touch with the business when required.
Well-printed graphics and illustrations are a good way to capture customers’ attention, inform them of the brand identity, and give essential product details. These are used with engaging texts to make the overall marketing messages clear and understandable.
Companies that offer electronics need a solid marketing vibe presented through custom packaging. This proves to be an excellent competitive tool to gain an edge over rivals, control costs, and hike sales.