Since its early days, web hosting has progressed into a mature IT industry. As the features have advanced, the hosting plans have become more diversified. Web hosting is still a competitive marketplace and a must-have facility for everyone starting a website, blog, or online store. But what about the future of web hosting and web hosting trends?
It is tough to keep up with web hosting trends and leading cloud service models. This is because of the fact that the fragments on the board are constantly moving. A few factors that influence the hosting industry include technological advancements, breakthroughs, and unusual real-world occurrences (outbreak of the COVID-19 pandemic).
The rapid expansion of conventional web and app hosting resources clearly defines that all workload will be shifted towards IaaS and SaaS services, so it is essential to recognize the differences between PaaS, IaaS, and SaaS. This shift, as well as customer segmentation, enables service providers to address all emerging demands, making everything valuable for businesses. If you are new to web hosting business you just need to begin your web hosting company with low-cost unlimited reseller hosting.
Top 6 Web Hosting Trends to Follow in 2022
Here are the top web hosting trends to look out for this year:
Trend 1: Green Hosting
Trend 2: Cloud Hosting
Trend 3: Pricing Competition
Trend 4: HTTPS as the norm
Trend 5: Security protocols
Trend 6: Targeting markets
Now, let us go over these web hosting industry trends in depth and explain why we chose them for you:
Trend 1: Green Hosting
Have you ever heard of the term “Green Hosting”? You might not know what it is. We will assist you with this.
The hospitality industry has an impact on the environment. That is correct. The annual CO2 emissions from the internet are equivalent to 31 million cars driving around the world at the same time. I have no idea how this is happening.
Consider the physical location where the website data is stored. This is known as a data centre.
Aside from the web developers who manage the servers, the hardware also gets their fair share of attention. When you use your smartphones, tablets, smartwatches, laptops, and so on, they become hot after a while. As a result, it is critical that hardware in data centres be stored in a cool and controlled environment. However, this requires extremely energy-intensive maintenance and produces a significant amount of CO2.
Web hosting companies are now investing in carbon offset schemes. They have begun actively participating in eco-friendly environments in order to reduce negative environmental impacts. This is accomplished through the acquisition of renewable energy certificates (REC) or carbon offset certificates (VER).
RECs attest that a hosting service provider contributes to the generation of renewable energy. The proceeds from this purchase are used to cover the operational costs of green energy initiatives. The other certification, VER, certifies that the hosting company contributes to the reduction of greenhouse gases.
Trend 2: Cloud Hosting
Cloud hosting has undoubtedly changed the game. A physical server is not used in cloud hosting. However, it primarily stores data across multiple computers. Later, it provides access via a network connection, such as the Internet. This has an endless amount of processing power and storage space.
There are no regular server setups. Cloud hosting is less expensive because it eliminates the limitations of physical servers. Cloud hosting understands how to provide a more efficient platform for your data by obtaining required site resources from multiple different virtual servers. You get a comprehensive hosting solution that is both scalable and dependable. Companies today have realized the role of cloud hosting and have deployed it because it provides access to distributed computer processing and storage capabilities.
Investing in cloud hosting allows businesses to provide a centralised repository for all of their data, communication, and processing. Employees of businesses can work from any remote location, using any internet-connected device of their choice, thanks to this central hub.
Cloud hosting is a popular type of hosting that allows a website to rely on a cluster of servers that collaborate. These cloud-based servers provide virtual resources that are available 24 hours a day, seven days a week.
Trend 3: Pricing Competition
The web hosting industry’s global market is booming. According to Market Research Future, the hosting market is expected to reach USD 154 billion by 2022, with a 16% CAGR between 2016 and 2022.
The figures above indicate that there is enormous potential for all web hosting businesses. However, standing out from the crowd is difficult. To attract customers, you must have resource-intensive, competitive, and cost-effective hosting plans. It is critical that the services provide the best security tools management in order to operate in a hybrid internet ecosystem. In addition, a dedicated technical support team and the ability to support new technologies should be present. It will be difficult to choose one of the thousands of website hosting companies available on the market today. The only thing that sets you apart will be the size of your domain and the services you offer.
As the demand for web hosting grows, so do the price wars, which continue to rage. The web hosting industry is becoming increasingly competitive. As a result, in addition to offering unique tools and features, web hosting companies frequently compete with their prices on the line. To attract new customers, they begin to offer enticing and reasonably priced buy-in deals.
The cost of developing a website varies greatly depending on the complexity or simplicity of your requirements. A website’s cost is determined by several factors, including web hosting, domain, content creation, graphic design, web development, and marketing.
There are various price plans for web hosting that offer various features and options. Shared web hosting typically has the lowest prices. Finding the right features, the best hosting services software, and the right price for a website, on the other hand, can provide a smooth platform for businesses on the web.
Shared web hosting services are typically inexpensive and offer excellent server performance and features. However, there is always a reason for low prices, so website owners must be cautious and determine whether the web host provider can meet all of the needs of the website. A shared web host costs between $3 and $10 per month.
Trend 4: HTTPS as the Norm
Google Chrome began labelling non-HTTPS websites as “not secure” in July 2018. Google Chrome even promised a modest ranking boost to encourage sites to migrate to HTTPS. This made providing free HTTPS the norm in the web hosting industry. Failure to migrate to HTTPS can have a significant impact on site rankings, which can be costly for online businesses.
There are numerous advantages to using HTTPS. It improves a website’s search engine ranking, builds customer trust, and, most importantly, protects sensitive data. The use of HTTPS is critical for the security of a website. This ensures that all information collected on a website is secure and impossible for most Internet thieves to steal. As a result, search engines and site visitors tend to avoid websites that do not use HTTPS.
Offering HTTPS to customers is no longer an option for web hosting providers; it is now a requirement. Not doing so can cause you to fall behind in the race, especially now that many web hosting companies offer free HTTPS.
Trend 5: Security Protocols
With 1.9 billion personal data records compromised between January 2017 and March 2018, web hosting providers are now focusing more on security protocols. Several data breaches and cybersecurity meltdowns in recent years have compelled hosting providers to tighten security.
As a result, providing user privacy protection is now more important than ever for web hosting providers. A powerful web hosting solution must be able to provide additional tools to protect customers’ personal information. Hosting security protocols, such as CMS vulnerability compliance checks, standard SSL certification, and encrypted data storage, are becoming more common.
Domain privacy is another excellent feature provided by a web host. Many web hosting companies offer it as an add-on service. When a customer registers a domain name, their personal information is published in WHOIS, a publicly accessible database. Domain privacy protection ensures that all of a customer’s personal information is protected and hidden from the rest of the world.
Trend 6: Targeting Markets
Web hosting companies, like other businesses, rely on consistent hard work and efforts to retain existing clients while attracting new ones. Nonetheless, a single web hosting provider cannot serve all market segments. Finding a niche is still the most effective way to distinguish yourself among hundreds of competitors.
It can be difficult to compete with giant and established web hosting providers in terms of pricing and variety of hosting services. Thus, if you’re thinking about starting a hosting company, it’s a good idea to focus on niche markets. As a result of less competition, your site’s rankings on search engines may improve.
Furthermore, by concentrating your efforts on a specific group of customers, you will be able to connect with them on a more personal level. Finding your unique selling point (USP) can also help you differentiate your web hosting company from the competition. Nonetheless, it is equally important to select an audience large enough to generate profits.
Wrapping Up Web Hosting Trends
There are numerous opportunities in the web hosting industry. However, when it comes to web hosting, it is critical to consider web hosting trends such as the environment, cloud, and privacy protocols. Only when you find the right solutions to develop and offer to your customers will you get the best hosting results.