DIGITAL MARKETING – one of the most frequently mentioned buzzwords in marketing.
Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business.
Universities advertise their new digital marketing courses as the next big thing and in general, there is an increased demand for digital marketing certifications.
We’ve been in the digital marketing business for more than a decade and in this introductory guide, you’ll learn what digital marketing is and how it works.
We will analyze the various digital marketing channels, examine the different digital marketing types, and show you examples of how they can work together in a digital marketing strategy.
Our goal is to help you learn digital marketing and equip you with the necessary knowledge and resources to build your digital marketing skills.
So, if you’re new to digital marketing and looking for a simple and easy-to-understand definition of digital marketing, this is the perfect guide for you.
What is digital marketing?
Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.
Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.
Digital marketing has a number of types, the most important are website marketing, search engine optimization (SEO), content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.
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How Digital Marketing Works?
The way digital marketing works is simple.
First, you need to specify your digital marketing goals i.e. what you want to achieve with digital marketing. Some common examples are: to increase brand awareness, make more sales, or grow your community.
Then you need to decide which marketing channels can help you achieve your goals. For example, if your goal is to make more sales then running paid campaigns on Google and Facebook is a good starting point.
To make the whole process easier to manage, you can create a plan specifying how much money you’ll spend, define your target audience, define your performance metrics, and other information that will help you control the process.
This is what a digital marketing campaign is all about. Don’t worry if it’s confusing now, there is a more detailed example of how to create a successful digital marketing campaign towards the end of this post.